Derived from the ‘3+1’ concept car that aroused so much enthusiasm at the 2004 Geneva Motor Show, the Fiat 500 is the most up-to-date solution for the motorist who ‘enjoys’ his car in complete freedom, appreciates it for day-to-day use, but also wishes to drive a car that is entertaining and practical, eco-friendly and accessible, but also attractive and fun.

An appealing car, which reflects the strong, winning market trends but remains consistent with Fiat’s history and mission: to build cars of original styling, with advanced technology that is made accessible to everyone and intelligent solutions that simplify and improve life on board.  The Fiat 500 is certainly no exception, and it takes a quality leap forward in terms of comfort and safety, technology and equipment for this segment, with many novelties that are appearing for the first time in this category.

It is an ambitious goal for which Fiat Automobiles has recruited its best resources and most sophisticated methodologies, creating a ‘robust’ project. That is not all.

For the ‘500 Project’, Fiat decided to adopt a revolutionary approach that put the concept of ‘involvement’ at the centre of the development process.

For the first time in the automotive field, the many enthusiasts dotted all over the world were involved directly through the ‘500 wants you’ Internet platform, to express their wishes regarding the future car. These suggestions were then collected by the Fiat Automobiles designers and engineers, who transformed them into goals to be achieved with stylistic solutions and equipment that were as close as possible to the expectations of these potential customers.

The Fiat 500 really is a car created for the people, based on the people’s ideas.
And finally, the new model confirms Fiat Automobiles’ undisputed leadership in this category, a ‘savoir faire’ that goes back a long way, and reflects the evolution of the clientele of this market bracket. The Fiat 500 was born out of this great technical and design heritage that has been built up over the years, and from the expertise that only a company that has always led the European market in this segment can have. Uninterrupted success that demonstrates how, over the years, Fiat has won the compact segment not only with numbers but also and above all by winning the customer’s trust: trust in the brand, and in the experience of its designers.